By Millie Willett
Revivall Clothing
The Design Brief for this project asked to select one particular apparel garment category, develop a range of apparel products for that category. Research the specific requirements of that apparel garment category. Define the consumer,and give a clear in-depth customer story. Inclusion of one of the following: Sustainability, Technology, Philanthropy and why this is relevant to your consumer and market demographic. Develop a concept/inspiration/theme slide. Conduct trend research and define the “Current State of the Market” for the chosen apparel category. Consider what this product line brings to the market that is not presently available to the consumer. Decide a season to bring your products to market. Select a color story for the line, include industry standard pantone color identification. Source and select appropriate fabrics, include findings/ trims and buttons. Produce Ideation/Process sketches for ten - fifteen design drafts. Select a cohesive group of Five or more apparel outfits to illustrate in color. Technical/Artistic Flats and call outs for each outfit.